Poster Design – What’s OId Is New Again
In a world where everything seems to be changing and evolving at a hyper-rapid pace, the usage of posters is surprisingly consistent. From political advertisement and propaganda, to film and concert advertisements and informational resources, posters can be suited to almost any advertising need.
Posters are an exceptionally effective method of advertisement, and have been for over two centuries. Visually appealing, posters are used to attract the attention of passers-by, enticing them to purchase a certain product or service, attend an event, or portray a specific political point of view. The “modern” mass-produced poster dates back to 1870, when color lithography printing was perfected and mass poster production began. Some early artists who adopted the use of poster design were Toulouse-Lautrec, Jules Chéret, and Mucha, who utilized various styles of art in their poster design, such as art nouveau, symbolism and art deco.
The design aesthetic of posters have evolved frequently throughout the past decade or so. As trends and styles change, the design of printed products must evolve as well. From web design to product packaging and logos, the trend toward retro and vintage-related design is growing. What used to be a world filled with glossy gradients and simple white backdrops, is now increasingly filled with hand-created vintage designs. Through the use of graphic design software, a designer can mimic old-school poster design techniques, while incorporating modern elements to keep the design fresh and new. These styles are derived from eras in the past, such as the 50s, 60s, 70s, and 80s, but can also go as far back as Lautrec’s days in the late 1800’s. All elements of retro design are once again new, and therefore there is literally centuries of design inspiration to work from – exciting news for designers just itching to break out of their simplistic shell!
Available in a plethora of stock and finish options, posters can be created to perfectly suit your specific advertising and design needs. Check out some beautiful examples of vintage-inspired poster design below for inspiration, and let us help you transform your vision into a poster that will demand the attention you deserve!