In a world where everything seems to be changing and evolving at a hyper-rapid pace, the usage of posters is surprisingly consistent. From political advertisement and propaganda, to film and concert advertisements and informational resources, posters can be suited to almost any advertising need. Posters are an exceptionally effective method of advertisement, and have been for over two centuries. Visually appealing, posters are used to attract…
The print industry is one that keeps growing and evolving with new technology, adapting to the world around us. Corporations and businesses looking to increase their bottom line and dramatically differentiate themselves from the crowd should really look into lenticular, or 3D printing. Over the past few years, lenticular printing has grown into a premium marketing tool that will enhance a company’s…
Floor Graphics are a powerful and unique form of printed advertising that have gained in popularity over the last few years. When walking, it is natural for people to look forward and ahead. When something colorful and atypical catches their eye where they are walking, they will easily stop to see what they are walking across, giving your brand prime…
In today’s ever-changing and complex society and the advance of technology and computers, some of today’s younger generation has failed to see the importance of a printed business card. Business cards are relevant and important, even today. The use of a handy and cost-effective marketing tool, such as a well-designed business card, can really set you apart from the crowd. Similar…
In today’s modern technology, most of our youth thinks of an internet banner ad when referenced the term “banner”. Old schoolers and print buyers, however, know this term has been used for a much longer period of time in reference to the printed banner. Regardless of which meaning you are most familiar with, banners are considered one of the best…
In today’s society, it would be hard to imagine a business or shopping district that did not utilize some form of window advertising and graphics. Window graphics are a highly effective method of print advertisement and can catch your customer’s eye within seconds of them seeing your storefront. Window graphics can be produced with customized artwork in sizes varying from small…
Direct Mail postcards are one of the most effective forms of marketing and advertising – they are also one of the cheapest! However, in order to not get lost in the shuffle of everyday junk mail, it is critical to understand the importance of graphic design in the use of direct mail marketing. A well designed postcard will help you…