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Business Cards – Today’s Relevance and Importance

In today’s ever-changing and complex society and the advance of technology and computers, some of today’s younger generation has failed to see the importance of a printed business card. Business cards are relevant and important, even today.

The use of a handy and cost-effective marketing tool, such as a well-designed business card, can really set you apart from the crowd.  Similar to a commercial that you see on a television, business cards are a quick opportunity to make a solid first impression with your customer.

So, why and how are business cards still relevant? Here are just a few of the reasons:

A Reflection of your Brand

An eye-catching and creative design will draw attention to your business in a positive manner, luring them away from the competition. There are endless possibilites when it comes to business card design – a card should be created to fit your market and target audience. From unique die cut shapes and sizes, spot finishing, and metallic inks, to the use of embossing and specialized stocks, you are only limited by your imagination.

Cost Effective and Simple

When working a large trade show, convention, or social gathering, business cards can be a quick and easy way to get your name out to the crowd, without sacrificing huge marketing dollars.

QR Codes

The advent of QR Codes (Quick Response Codes) has made it possible to quickly transfer data from your business card to the smartphones of your clients. The data, which can include an email address, web address, Facebook page, or even a physical map to your business, can be easily accessed by your customer scanning the code using their smartphone camera. The data can then be quickly and easily saved by your client for future use and/or reference.

Increase in Traffic

With your contact information quick at-hand from your business card, customers are more likely to check out and explore your business. From searching your website, to “Liking” your page on Facebook, business cards can help increase SEO and both physical and web-related traffic to your enterprise.

Now that you know the value business cards still hold in our society, check out the amazing examples of business card designs below for inspiration. When you are ready, contact Gen3Printing to assist you in creating the perfect card to suit your business and needs!

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