Floor Graphics are a powerful and unique form of printed advertising that have gained in popularity over the last few years. When walking, it is natural for people to look forward and ahead. When something colorful and atypical catches their eye where they are walking, they will easily stop to see what they are walking across, giving your brand prime focus and attention.
With a wide range of applications, such as shopping malls, airports, recreation centers/gyms and corporate offices, the possibilities for floor graphics are truly endless. You are limited only by your imagination and creativity. One popular design technique being frequently adopted in floor graphics printing is a 3D effect. Popularized by artists such as Edgar Mueller, this style of artwork has been adopted to floor graphics, allowing for a truly memorable advertising experience. Your product literally pops up and away from the floor, making a first impression that won’t soon be forgotten.
The majority of all floor graphics are produced on adhesive backed vinyl, with a lamination over top for protection from traffic and wear and tear. Most floor graphics can be expected to last a minimum of six months, depending on foot traffic and environment. In addition, there are non-skid finishing techniques available for floor graphics that will allow you to combine safety, durability and high quality printing to your advertisement.
Check out these amazing and fun examples of custom printed floor graphics below to stir up your own imagination and creativity!